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Does your website meet the TPB's advertising and Code rules?
Your practice website is advertising under the Tax Agent Services Act, and new Code of Professional Conduct obligations have applied to every practitioner since 1 July 2025. Submit your site and get a report flagging content worth reviewing: guaranteed refunds, misleading claims, out-of-scope services, and the disclosures most websites are missing.
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Example finding
This automated review is general information only, not legal advice or a Tax Practitioners Board determination. Findings are potential issues for your review.
What the check looks for
The Code of Professional Conduct, the Code Determination 2024, and the civil penalty provisions of the Tax Agent Services Act all reach your website. The checker reads up to five pages of your site, starting where problems most often live (refund promises, fees and offers, service lists), and flags content against each rule.
Guaranteed refunds or outcomes
"Maximum refund guaranteed", "audit-proof", promised ATO outcomes or turnaround times you don't control. Outcome promises are the fastest way to a misleading-conduct problem.
False or misleading claims
Unverifiable success rates or savings figures, claims of ATO endorsement or "approval" (registration is not endorsement), superiority over other practitioners without basis.
Services outside registration scope
A BAS agent advertising income tax returns or tax advice, or either registration type implying financial advice licensing it does not hold. Advertising out-of-scope services is a civil penalty under TASA.
Unclear fees, offers or inducements
"Free" offers that are not absolutely free, discounts with no terms or expiry, fee-from-refund arrangements with no explanation of how the fee is worked out.
Missing section 45 disclosures
Since 1 July 2025 practitioners must tell current and prospective clients about the TPB register and how to complain to the TPB. The checker looks for both and flags what it cannot find.
It also checks qualification claims ("specialist", "expert", memberships) and, where the text allows, use of the registered tax practitioner symbol. It does not see social media, Google Business Profiles, paid ads, engagement letters, or printed material; those carry the same obligations.
Questions practitioners ask
Is my website really "advertising" under the tax agent rules?
Yes. Content that promotes tax agent or BAS services to attract clients is advertising for the purposes of the Tax Agent Services Act 2009, and the Code of Professional Conduct applies to how you present your services, fees, and qualifications. Advertising a tax agent service you are not registered to provide is a civil penalty under section 50-10.
What are the section 45 disclosure rules?
Section 45 of the Tax Agent Services (Code of Professional Conduct) Determination 2024 requires registered practitioners to advise current and prospective clients that the TPB keeps a public register of tax and BAS agents, and how to complain to the TPB. It applies from 1 July 2025 for firms with 100 or fewer employees (1 January 2025 for larger firms). Publishing the information on your website is the TPB's standard example of compliance, and it is the requirement we find missing most often.
Are testimonials banned, like they are for health practitioners?
No. There is no TPB equivalent of AHPRA's testimonial prohibition, so genuine client reviews are fine. What gets flagged is a testimonial whose content is itself misleading, for example one that quotes a specific refund as if it were a typical or guaranteed result.
What are the penalties for a breach?
Advertising tax agent or BAS services you are not registered to provide carries a civil penalty of up to $82,500 for an individual and $412,500 for a body corporate. For registered practitioners, Code of Professional Conduct breaches can lead to TPB sanctions ranging from orders and suspension to termination of registration.
Is this check legal advice?
No. It is an automated review that flags potential issues for you to look at. It is general information only, not legal advice or a Tax Practitioners Board determination, and a clean result is not a compliance guarantee. For advice on your obligations, consult your professional association or legal adviser.
Why do you need my work email?
The full report is delivered by email, and the tool costs us real money to run per scan, so we limit it to practice owners with a work email address. We email your report and may follow up once about it. No list, no spam.
PAC builds AI systems for professional practices, including the compliance tooling behind this checker. If your practice is thinking about AI beyond compliance, see how we work with professional services, or start with a conversation.